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Research papers

Marketing research criticized by consumerism (German)

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
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Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-


Research papers

Marketing research criticized by consumerism

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
×

Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism


Research papers

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1973
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Citation

Nelson, E. H. (1973a, September 01). Consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumerism


Research papers

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
September 1, 1973
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumerism-and-communications


Research papers

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Menneer
June 15, 1973
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Citation

Menneer, P. (1973a, June 15). What consumerism means for market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-consumerism-means-for-market-research